The original Zero Sugar segment had a clean design but didn’t fully showcase Vitamin Water’s story, making it harder to connect with health-conscious consumers. My design uses vibrant gradients and authentic illustrations to add energy and personality while maintaining simplicity. New sections were also introduced to explore Vitamin Water’s background in more detail. These choices make the experience more engaging and meaningful, helping users feel more connected and trusting, and creating a richer, inviting site that highlights both the products and the brand’s story.