NFL

Our campaign reimagines the NFL as something you don’t watch, but something you live. Tasked with bringing the league’s separate efforts into one story, “Your Play. My Move.” focuses on how people actually experience football today: through moments, movement, and connection. By blending play with recovery, the campaign turns existing programs into something more human.

I led promotions for Lil’ Coaches, a series where kids guide NFL players through their favorite ways to unwind. I also contributed to the plans book and served as verbiage lead, shaping the campaign’s voice. As one of the four presenters, I helped deliver the final pitch, which earned the Best Collaborative Presentation award from the Ohlmann Group.