This rebrand was all about giving the city a fresh, modern look while celebrating its amazing history. The goal was to help residents, visitors, and investors see Hartford in a new light and feel proud of it. The design took inspiration from important local landmarks like Mark Twain’s House and the Capitol Building. By creating updated deliverables that highlight the city’s story, the rebrand makes Hartford feel welcoming and exciting, helping the community connect and attracting more people to the city.